The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup

Homeowners are craving the cinematic big-screen experience — and projectors present a powerful opportunity for dealers to stand out, deliver premium viewing experiences, and boost profitability.

In this exclusive Sony + One Firefly webinar, industry experts Ron Callis (CEO, One Firefly) and Russell Warnhoff (Custom Integration Manager - West, Sony Electronics) reveal how to leverage the big screen experience to grow your business. Discover why projectors are more profitable than ever, how to position them effectively to clients, and the key marketing strategies that turn interest into sales.

What You’ll Learn:

🎥 How projectors deliver unbeatable ROI compared to TVs and video walls
💡 The unique design, performance, and profit advantages of Sony projectors
📈 Proven marketing strategies from One Firefly to promote projector sales
🔍 How to align your marketing with business goals for 2025 and beyond
📣 Tips to leverage Sony’s trusted brand and co-marketing programs

Whether you’re a seasoned Sony dealer or exploring how to expand into home theater and projection, this session gives you the insights and actionable tools you need to grow your bottom line.

🔗 Helpful Links:

➡️ Learn more about Sony Premium Home: https://sonypremiumhome.com

➡️ Follow Sony Electronics Custom Install on LinkedIn:   / sony-electronics-custom-install  

➡️ Explore One Firefly Marketing Services: https://onefirefly.com

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