Thematic Analysis with ChatGPT: Step-by-Step AI-Assisted Qualitative Research

This video explains the 2025 research article “Thematic Analysis and Artificial Intelligence: A Step-by-Step Process for Using ChatGPT in Thematic Analysis”, published in the International Journal of Qualitative Methods.

The study presents a practical and transparent framework for integrating generative AI (ChatGPT) into the six phases of systematic thematic analysis, while preserving methodological rigor and researcher responsibility.

🔍 In this video, you will learn:
How ChatGPT can support each stage of thematic analysis
Which AI prompts help reduce human bias and increase transparency
How machine-assisted coding compares with manual qualitative analysis
Why AI can improve code coverage and keyword identification
How to contextualize AI outputs within theoretical and methodological frameworks
Why AI should complement — not replace — critical human judgment

📊 Key contributions of the article:
A step-by-step guide for AI-assisted thematic analysis
Prompt strategies aligned with qualitative research principles
Comparison between human-led and AI-supported coding
Ethical and methodological safeguards for AI use in qualitative research

📚 Reference:
Naeem, M., Smith, T., & Thomas, L. (2025). Thematic analysis and artificial intelligence: A step-by-step process for using ChatGPT in thematic analysis.
International Journal of Qualitative Methods, 24.
https://doi.org/10.1177/16094069251333886

This video is ideal for:
Qualitative researchers
Graduate and doctoral students
Methodologists and social scientists
Researchers exploring AI in qualitative data analysis