How to Generate Leads as a Real Estate Agent

Why over 90% of agents fail in real estate …
When I started in real estate, I didn’t have a big team or fancy tools, just heart, hustle, and a belief that real connection matters.

If you’re wondering how to start generating leads, here’s what’s worked for me:

Social Media: Be real. Show up as you. Share your story, your wins, your journey. Let people see the human behind the Realtor.

Email: Be consistent, professional and helpful. A kind check-in or valuable tip goes a long way when it’s from the heart.

Text: Be that trusted friend. A quick, thoughtful message like “Saw this and thought of you” builds more than rapport, it builds trust.

Lead generation isn’t about chasing, it’s about serving. It’s about showing up with consistency, kindness, and care. The best leads come from the people who already feel like they know you, because you’ve been showing up long before they needed you.

That’s how I do it, with heart, care, real connection. Start simple, use what you have but be consistent and most importantly, be real. We’re building something different, and it starts with you.

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