Everything Valuable is Just a Cultural Lie

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All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

This video is about why people spend thousands, or even millions on priceless products.

0:00 Value and Cultural Context
2:31 Making Iron More Valuable than Gold
3:37 Expensive Fruit
5:09 Cheetozard Part 1
5:32 Framer
7:10 Cheetozard and Internet Madness
9:30 Comedian
11:48 Niche Subcultures and Value
17:00 Personal Meaning, Value and Connection