The Debrief | An Open-Minded Rebrand with MessageGears

In our latest episode of The Debrief, we're sitting down with MessageGears VP of Marketing, Will Devlin. After 10 years with the same logo, the MessageGears team's rebrand mantra was "anywhere but here" — and their rebrand project benefited greatly from that mindset.

Will and Bill touch on so many important topics such as:
👉 The inflection point for the MessageGears rebrand
👉 The challenge of the unknown when entering a brand project
👉 The benefits of setting expectations when committing to something new
👉 The importance of a strong strategy in a rebrand
👉 And so much more!

You won't want to miss this episode. Will and his team were a highlight of our year and being able to debrief with him was the cherry on top!

P.S. Don't forget to like + subscribe.

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Episode Resources:

MessageGears / Focus Lab Case Study: https://focuslab.agency/work/messageg...
Sydney Sloan/Salesloft Debrief Episode:    • The Debrief | Salesloft Rebrand  
Conquer Your Rebrand: https://conqueryourrebrand.com/

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00:00 - Introduction
04:10 - The inflection point for the MessageGears rebrand
06:55 - Finding the right agency partner
11:10 - The challenge of the unknown solution in a rebrand project
15:45 - The benefits of setting expectations when committing to something new
17:25 - Will’s “die on the hill moment” in the rebrand project
21:30 - The most rewarding aspect of the rebrand
27:20 - The immediate impacts of the new brand
31:00 - The importance of a strong strategy in a rebrand
32:35 - Will’s best advice for anyone approaching a rebrand project

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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