Sync Agent Breaks Down TV, Film, Advertising Music Licensing

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Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more.

00:00 - Welcome
05:04 - What is Low Profile? What is the business model of a sync agency?
12:51 - The film strikes and the impact on sync
15:43 - What are the turnaround times for sync lincensing prompts?
21:33 - The legal sides of sync licensing
28:00 - Samples in sync licensing
39:50 - Should artists register their copyrights with the US Copyright Office?
42:20 - How much are sync licensing fees right now for different forms of media?
56:19 - What is the difference between scoring and licensing for sync?
59:57 - How do theme songs work?
01:02:20 - What do you recommend an artist do if they want to get into sync?

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Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take