The Culture Behind Bold Brands: How Purpose, Consistency, and Consumer Connection Drive Big Ideas
Автор: Hatch Venture Group
Загружено: 2025-12-15
Просмотров: 7
In this episode, Linda Bethea, Chief Marketing Officer at Danone North America, shares her journey from building iconic brands at @FritoLayBrands , @PepsiCo and @Diageo to leading purpose-driven growth at @danone .
She unpacks how aligning personal purpose with business strategy shaped her leadership approach, how Danone uses creativity as a growth lever, and why building the right culture, team, and consumer obsession is critical to unlocking big ideas.
From fostering psychological safety and celebrating failure to turning small budgets into outsized cultural moments with brands like @SToKColdBrew , @OIKOS , and @InternationalDelight Linda reveals the mindset, systems, and decision-making frameworks behind creating brands that do well by doing good.
#Leadership hashtag#boldidea hashtag#boldmoves hashtag#marketing hashtag#innovation hashtag#growth
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