Building a Marketing Strategy Aligned with Investment Goals

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

Episode Summary

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the vital role of fractional CMOs in aligning marketing strategies with business growth objectives. They explore the importance of communication between CFOs and CMOs, the necessity of integrating marketing into strategic planning, and the potential of AI and research in enhancing marketing insights. The conversation emphasizes the need for credibility, relationship-building, and understanding internal clients' needs to drive effective marketing strategies.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor. Connect with Rob on LinkedIn:   / robnichollsconsulting-cfo-ned-advisor  

Key Takeaways

• Fractional CMOs can significantly impact SMEs and portfolio companies.
• Alignment between marketing and business growth is crucial for success.
• CFOs often act as conduits between marketing and other departments.
• CMOs must build credibility within the organization and the market.
• Networking and community engagement are essential for CMOs.
• Research and insights should be owned by the marketing lead.
• Generative AI can enhance marketing strategies and insights.
• CMOs should be involved in the strategic planning process.
• Understanding internal clients' pain points is vital for marketers.
• Building strong relationships can lead to greater marketing influence.

Sound Bites

"CFOs and CMOs need to speak the same language."
"CMOs must own market research insights."
"Generative AI can be a marketer's best friend."

Chapters

00:58 Episode Introduction & Rob Nicholls
01:51 Aligning Marketing with Growth Objectives
03:35 How Marketers Need to Win Board Support
04:36 The Value of Bouncing Ideas Between CMO & CFO
05:57 Why Marketers Must Network in the Business Community
06:52 The Role of CMOs in Strategic Planning
08:13 Setting Realistic Growth Targets
10:04 The CMO's Role in Providing Insights to the Board
14:58 Pitching to the CFO
17:21 Integrating the CMO into Building the Business Plan
21:34 The CFO - Aggregator of Everything in the Business
25:46 Summary & Close

Contact VCMO

• Connect with the host:   / paulmills-fractionalcmo  
• Email us: [email protected]
• Visit our website: https://www.vcmo.uk
• Phone us: +44 (0) 331 630 9395

Thanks for streaming & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.