Leather Legacy with Dr. Urooj Numair | Episode 2 | Startup Sitaray Season 2

Season 2 of Startup Sitaray continues with a distinctive and inspiring episode featuring Dr. Urooj Numair, CEO and founder of Rudin Hides—a luxury leather brand that crafts statement accessories from 100% hair-on-hide cow leather, blending traditional craftsmanship with modern design aesthetics.

Rudin Hides stands out for its commitment to timeless design, ethical sourcing, and uniqueness. Each handcrafted piece is a one-of-a-kind creation, celebrating the natural patterns and rich texture of high-quality cowhide. Designed to complement both eastern and western outfits, these leather products reflect versatility, elegance, and conscious luxury. The cowhides used are ethically sourced as a by-product of Pakistan’s halal meat industry, honoring sustainability and responsible craftsmanship.

What makes this journey even more compelling is that Dr. Urooj Numair is a general physician by profession, who followed her long-standing passion for leather bags. Recognizing the international demand for hair-on-hide leather, she decided to introduce this niche concept in Pakistan. From designing every product herself to ensuring that each piece is proudly made in Pakistan, her story is one of passion, courage, and creative vision.

Hosted by Areeba Saleem, this episode explores unconventional entrepreneurship, balancing professional identities, and building a premium Pakistani brand rooted in ethics and artistry.

Join us to discover how passion transformed into a powerful brand—where every piece tells a story of heritage, design, and purpose.

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