The Enshittification of BMW
Автор: Ari Hardarson
Загружено: 2025-10-10
Просмотров: 341794
BMW used to build the Ultimate Driving Machine. Now… they build cars with subscription-based features and locked ECUs. In this video, I’m breaking down exactly how BMW — a brand once defined by purity and performance — began its descent into enshittification.
From software-locked engines to touch-sensitive dashboards and the new “software-defined” M5, we’ll trace every step of how cost-cutting and corporate control are replacing driving passion and engineering excellence.
If you’ve ever loved BMW — or felt betrayed by what they’ve become — this one’s for you.
👇 Let’s remind BMW what the Ultimate Driving Machine really means.
Like, share, and comment to make sure they hear it.
#BMW #Enshittification
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