How to Make Google Ads Work - 2026 Predictions

2026 is shaping up to be the toughest year yet for businesses relying on Google Ads.

Higher CPCs.
Lower demand.
Slower growth.
And margins under more pressure than most people are willing to admit.

Here’s the uncomfortable truth most Google Ads “experts” won’t say out loud:

👉 Every £1 or $1 you spend on marketing in 2026 effectively costs you two once tax is accounted for.
👉 Competition is increasing even as demand slows.
👉 Many businesses haven’t grown in real terms since 2023 — not even keeping up with inflation.

In this video, I break down my real 2026 Google Ads predictions — not theory, not hype, and not another AI-is-magic take.

You’ll learn:

Why Google Ads costs are rising even when sales are slowing

What economic pressure is doing to auctions, CPCs, and conversion rates

Why cutting marketing is the fastest way to lose market share

How Google is shifting away from pure search and into YouTube, video, and Demand Gen

Why Demand Gen will be one of the biggest opportunities in Google Ads in 2026

The mindset shift business owners must make to survive tougher conditions

Why average teams — and average agencies — will struggle badly in 2026

This isn’t about panic.

It’s about clarity.

Because while most businesses will hesitate, cut back, and drift, a small group will:

Focus harder

Execute better

Create demand instead of waiting for it

And take market share while competitors slow down

If you rely on Google Ads for leads or sales, this video will change how you think about marketing in 2026.

🚀 Get a Free Google Ads Strategy Review

Want to know if your Google Ads account is positioned to survive — and grow — in 2026?

👉 Scan the QR code in the video or visit ClickConvertMarketing.com to book a free strategy review with our team.

No fluff.
No sales pitch.
Just a clear plan.

00:00 – The Brutal Truth About Business in 2026
01:06 – Why Growth Has Stalled (2023–2025 Reality)
02:06 – The Tax Reality No One Talks About
03:01 – Why £1 or $1 Now Really Costs You 2
03:59 – Slowing Demand = Higher Google Ads Costs
04:54 – Why Cutting Marketing Is a Fatal Mistake
05:53 – Google’s Shift: YouTube, Video & Demand Gen
06:49 – From Demand Capture to Demand Creation
07:45 – Obsession Beats Intelligence in 2026
08:40 – What Elite Performers Do Differently
09:34 – The Only Things You Can Control This Year
10:32 – Hard Work vs Talent (The Uncomfortable Truth)
11:35 – Why Average Teams Will Fail in 2026
12:36 – The Death of the “Lifestyle Agency”
13:32 – Accept That Marketing Will Cost More
14:22 – How Demand Gen Creates Your Advantage
15:17 – Why 50% of Agencies Are Below Average
16:09 – Final Warning & Free Strategy Review