NIL for Social Impact with Berkeley Business Professor Kellie McElhaney | Ep. 010

In this conversation, Kellie McElhaney, an author, consultant, founder, and professor at the UC Berkeley Haas School of Business, discusses her class on NIL branding and equity fluent leadership for student-athletes. She shares her background and how she got into teaching this class. The class focuses on personal branding, core values, and designing a personal brand that aligns with one's identity. It also covers building confidence and clarity in pitching oneself to brands. McElhaney emphasizes the importance of considering core values and the dangers of compromising them. She also discusses the concept of equity fluent leadership and the unique approach taken by Berkeley Haas in supporting student-athletes in the NIL space.

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