Nielsen Part 3 - How does Nielsen Excel Sheet Look Like?

Link to Nielsen Part 1-
   • Nielsen Part 1 - Why FMCG need Nielsen? | ...  

Link to Nielsen Part 2-
   • Nielsen Part 2 - Numeric Distribution (ND)...  

Link to organizational Structure Video-
   • ASM Roles and Responsibilities | Roles of ...  

It is really fascinating to see how Nielsen data sheet looks like. How the Nielsen data is provided on different parameters such as-
1. Categories
2. Markets
3. Multiple KPIs and Metrics
4. Several Products in a category
5. Data according to different quarters and years
In this video we will take a look at an excel sheet which shows how Nielsen data looks when it is received by the companies from Nielsen.

What will you learn from this video-
1. How does Nielsen data looks in an excel sheet
2. How different categories, markets, KPIs and data is given by Nielsen
3. How to read Nielsen Data in Excel sheet

▬Contents of this video▬
00:00 Introduction
00:18 Previous Videos
00:55 Disclaimer
01:27 Category
02:05 Markets
04:25 KPIs and Metrics
08:10 Products and Brands
09:18 Quarter wise and Year wise Figures
10:15 Conclusion

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