B4P - Beyond 4Ps
"I want to learn something that would be actually practical and useful. There has to be something Beyond The 4Ps!"
Do you ever feel like what you're learning during your MBA cannot be applied in real world? Well, You are not alone. We were in a similar position when we witnessed the world of sales and marketing up close in our internships. The terms, jargons, and the job was unlike anything we read in those textbooks. It was not anything we were prepared for.
Hence we present to you - Beyond 4Ps. A YouTube channel to ensure that you never have to feel unprepared for the challenges you'll face. Our focus-
1. No MBA student should feel that there is lack of practical information and knowledge out there
2. To make you aware of how real world Sales & Marketing is undertaken in the industry
3. To make you learn-by-doing, through solving real life problems and cases together
So, welcome to the world of marketing. There is so much left to explore, once you start looking Beyond the 4Ps.
How to make a Permanent Journey Plan?
How to calculate requirement of Number of Salesman and Delivery Vans
Visiting frequency norms and Retail Outlet Classification in FMCG
How to create Marketing Budget?
How to identify Focus Markets? Gain maximum ROI from top markets
How to do Distributor Target Setting?
What are Distributor Incentive Scheme?
How to expand market for new products? How to increase distribution in FMCG.
Why a brand launches multiple SKUs and Variants?
Learn Accurate Sales Forecasting on Excel
Blocking Competition through Share Amongst Handlers | Shelf Space Constraints | Capital Constraints
How are Retail Loyalty Programs designed? | Designing a Loyalty Program | Loyalty Program Innovation
What are Retail Loyalty Programs? | FMCG Loyalty Programs | When to Launch a Loyalty Program
Udaan Business Model | Udaan Full Understanding | Jio Mart, Flipkart Wholesale and E-B2B Startups
Private Labels | Margins in Private Labels | How to launch a private label in Modern Trade and Ecom
Marketing in Modern Trade | Cost Benefit Analysis | In-Store Promoters | Display Marketing
Everything about Modern Trade | Consumer Behaviour in Modern Trade | Channel Strategy - Modern Trade
Importance of Stock Rotation | Stock Turnover | How to increase retailer profits
Rate Undercutting in FMCG | 3 Case Studies on Excel | FMCG Sales
Nielsen Part 3 - How does Nielsen Excel Sheet Look Like?
Nielsen Part 2 - Numeric Distribution (ND), Weighted Distribution (WD), Share Amongst Handlers (SAH)
Nielsen Part 1 - Why FMCG need Nielsen? | Why offtakes cannot be tracked by FMCGs? | Nielsen Metrics
FMCG Sales Force Automation | Salesman Performance Tracking | FMCG Salesman Application Features
FMCG Key Performance Indicators (KPIs) | Beat, Call, Lines Sold, Bill Cuts, Effective Coverage (ECO)
Calculating Retailer Landing Price(RLP) & Distributor Landing Price(DLP) | FMCG Margins & Scheme
Trade Marketing | What is FMCG Trade Marketing? | Role and Trade Activation Manager
Distributor ROI | FMCG Distributor Return on Investments through Excel Sheet Case Study
FMCG Distributor Evaluation Metrics | Before Appointment Metrics | After Appointment Metrics
FMCG Town Geographical Classification | Top Town, Urban, Semi Urban, Rural Towns
Channels of Sales | Types of Outlets in FMCG | General Trade vs Modern Trade vs E-Commerce