AI Chain Reaction – Episode 22: Logistics Marketing & Storytelling — Casey Larkin of Pesti

In this episode of AI Chain Reaction, hosts Nick, Devon, and Jordan Winters sit down with Casey Larkin, Vice President of Client Experience at Pesti, a leading PR and marketing agency dedicated exclusively to the logistics and supply chain industry.

From moving freight early in his career to scaling digital media at FreightWaves and now shaping how logistics companies tell their stories, Casey brings a rare blend of operational insight, media expertise, and modern marketing strategy.

Together, they explore how branding, storytelling, and data-driven marketing are becoming competitive advantages in an industry that has traditionally stayed behind the scenes.

🎧 What’s inside:

Why Logistics Marketing Finally Matters
How the pandemic changed public awareness of supply chains — and why visibility, trust, and brand positioning are now essential for freight and logistics companies.

Turning “Boring Operations” into Compelling Stories
How Pesti uncovers powerful narratives inside trucking fleets, warehouses, software platforms, and freight networks — and transforms them into media coverage, thought leadership, and brand authority.

Storytelling Across Modern Channels
Beyond articles: how podcasts, webinars, events, and owned media platforms are reshaping how logistics companies communicate with customers and partners.

The Business of Logistics PR
A behind-the-scenes look at how Pesti supports startups and Fortune 500 logistics providers with PR strategy, content, branding, and client experience.

Scaling a Specialized Marketing Agency
Casey shares the real operational challenges of growing a niche agency — from lead generation and pipeline management to content distribution and client reporting.

Measuring Success in B2B Marketing
Why media hits alone aren’t enough, and how Pesti evaluates long-term impact, brand momentum, and revenue influence.

The Technology Backbone of Modern PR
How data systems, automation, analytics, and workflow tools shape the client experience — and where inefficiencies still exist.

AI’s Role in Marketing & PR
How automation is changing content creation, analytics, personalization, and campaign execution — and where human judgment still matters most.

Asset Utilization & Market Cycles
Casey’s perspective on freight volatility, capacity management, and how logistics companies should position themselves for the next decade — including how those insights influence brand strategy.

Growth Bottlenecks & Go-To-Market Challenges
An honest conversation about pipeline friction, outreach limitations, and operational scaling in professional services.

By the end of this episode, you’ll understand why marketing and storytelling are becoming strategic weapons in logistics — and how agencies like Pesti are helping supply chain companies build credibility, visibility, and long-term market leadership.

🔗 Connect with us: wintersaisolutions.com