Pakistan’s Largest Technology e-commerce Website: PriceOye Ft. Adnan Shaffi | 454 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org

In this episode of Thought Behind Things, we’re joined by Adnan Shaffi, Co-Founder of PriceOye — Pakistan’s leading online tech marketplace that's processing over 5% of the country's total smart phone purchases.

This episode answers:
• What makes Pakistan a high-risk, high-reward market for startups
• How to attract global VC interest in a volatile economy
• The early hustle, exit, and reinvention of Adnan's personal journey

We also discuss venture funding, consumer behavior, the stigma of buying online in Pakistan, and the massive opportunity still left to unlock.

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Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid

Chapters:
0:00 - PriceOye’s Success & Adnan’s Vision
6:40 - Childhood & First Web Hosting Venture
15:07 - Dual Degrees & Tech Company Exit
25:00 - Work Ethic, Wozniak & MBA Lessons
30:10 - Global Market Research Insights
38:00 - Counterfeit Solutions via Managed Marketplace
44:40 - Cold Calls & COVID-Era Growth
55:16 - Custom Packaging, Logistics & Small City Success
1:10:34 - Strategic VCs & Electronics Market Dominance
1:18:19 - BNPL & Collaboration in Pakistan
1:29:56 - Sustainable Growth & Investor Partnerships
1:46:25 - Africa Expansion & Pakistan 2050 Outlook