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Branding Expert explains why JAGUAR Rebrand is worse than you think
Автор: Ministry of Car
Загружено: 2024-11-20
Просмотров: 69972
Описание:
Part 2 Here: • The Real Reason for Jaguar’s Woke Rebrand ...
The JAGUAR Rebrand offends me as a Petrolhead. But as a marketing professional, it offends me even more
0:01 Introduction
1:51 the Jaguar Campaign
3:03 Marketing Principles
4:20 Evaluation vs Principles
10:30 Conclusion
Utkarsh Mohan is a Singapore based writer, philosopher, musician and artist of Indian origin. Formerly in corporate senior management, he now pursues his passions and is also the owner of the Ministry of Guitar collection.
You can check out his Guitar Channel Ministry of Guitar here.
/ @ministryofguitar
You can also follow him on Instagram @ministryofguitar
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