Freight & Supply Chain Marketing EXPLAINED | Logistics with Lida

🚚 Freight & Supply Chain Marketing EXPLAINED | Full Breakdown for 2025

Marketing in the freight, logistics, and supply chain industry is completely different from traditional marketing—and in this video, we break it all down in a simple, clear, and practical way.

Whether you're a trucking company, freight broker, 3PL, warehouse operator, or supply chain tech provider, understanding how to market your business is essential for growth. This video walks you through the core strategies professionals use to attract shippers, build trust, and scale their operations.

⭐ What You’ll Learn

🔹 What freight & supply chain marketing actually is
🔹 Why logistics companies struggle with branding
🔹 The difference between B2B and B2C marketing in freight
🔹 Lead generation methods that work in the industry
🔹 Email, content, and social media strategies
🔹 How to build authority to attract shippers
🔹 Best tools, platforms, and trends in 2025
🔹 Real examples from carriers, brokers, and 3PLs

🚀 Key Marketing Strategies Covered

✔ Digital marketing fundamentals
✔ LinkedIn & industry-specific social media
✔ SEO for freight & logistics companies
✔ Case studies & storytelling
✔ Paid ads vs. organic growth
✔ Customer relationship management
✔ How tech is changing freight marketing

👇 Who This Video Is For

This video is perfect for:
• Freight brokers
• Trucking companies & owner-operators
• 3PLs and logistics firms
• Supply chain startups
• Logistics tech platforms
• Anyone curious about how the industry promotes itself

🎯 Why Marketing Matters in Logistics

The freight world runs on trust, reliability, and relationships. Good marketing helps companies:
✨ Stand out from the competition
✨ Build credibility
✨ Attract the right customers
✨ Retain long-term shipper partnerships
✨ Grow consistently in a crowded market

If you found this helpful, don’t forget to LIKE, SUBSCRIBE, and SHARE for more freight, trucking, and supply chain insights!

🔔 Turn on notifications so you never miss a new upload.

Done For You LinkdeIN Prospecting & Email Automation System-https://www.logisticswithlida.com/dfn...
Freight Broker Elite Mentorship-https://www.logisticswithlida.com/fre...

FREE Resources for You

✨FREE Ebook "How to make 6 figures with 5 steps as a freight broker”
https://www.logisticswithlida.com/mak...

✨Run your email marketing and land TOP shippers, all in one place. Get 10k emails for free and upgrade whenever you're ready:

https://apollo.grsm.io/6figuresfreigh...

✨Get a Professional G Suite Email Address
https://referworkspace.app.goo.gl/HfRJ
My newsletter- this is right-https://lida.systeme.io/freightfreedom


✨One Month Free on Truckstop
Choose the link that fits your role:

Broker https://partners.truckstop.com/f8g1u1...

Shipper https://partners.truckstop.com/jwb3y9...

Carrier https://partners.truckstop.com/7pxzh5...

(Just a heads up: the above links are affiliate links, so if you sign up using them, I may get a small kickback, which is really helpful for my channel. Thank you!)

























fleet,business,logistics,shhiper,trucking,freight marketing,supply chain,logistics marketing,freight industry,supply chain tips,logistics tips,trucking marketing,freight brokers,logistics strategy,supply chain strategy,freight tips,supply chain explained,logistics explained,supply chain growth,freight business,logistics services,supply chain solutions,supply chain trends,freight operations,logistics automation,freight management,Lida Hakobyan

freight

supply chain

logistics

marketing

shipping

trucking

transport

cargo

freight broker

warehouse

distribution

freight tips

logistics tips

supply chain guide

B2B marketing

freight business

logistics business

supply chain basics

freight industry

supply chain industry

shipping business

transport marketing

freight strategy

logistics strategy

supply optimization

freight operations

logistics management

supply chain management

freight solutions

logistics solutions