What Nobody Tells You About Go-To-Market Engineering (ft. Harri Konola)

A 45-minute deep-dive into go-to-market strategy, execution, and the future of GTM engineering. Hlib Storchak and Harri from Strongest Group break down what actually worked in 2025 and what's coming in 2026.

We run go-to-market for 10+ B2B SaaS startups and promising companies across Europe and North America. This is everything we've learned building scalable outbound systems, managing tech stacks, and engineering GTM processes that actually convert.

In this episode, we cover:

→ What GTM actually is (and what it's NOT)
→ The difference between GTM strategy and GTM engineering
→ How to write cold emails that get 15-20% reply rates
→ Our complete tech stack breakdown (Clay, SalesForge, Scraply, and more)
→ Why most startups fail at outbound (and how to avoid it)
→ The role of AI in GTM (and where it's going)
→ 2026 GTM predictions: What's changing and how to prepare
→ When to hire SDRs vs. when to automate
→ The biggest mistakes we see in GTM execution
→ How we build GTM systems that scale from 0 to €10M ARR

LINKS & RESOURCES:

Connect with Hlib on LinkedIn:
  / hstorchak  

Connect with Harri on LinkedIn:
  / hkonola  

Strongest Group (GTM Engineering):
https://strongestgroup.com/

Clay (Our Primary GTM Tool):
https://clay.com?via=a2fc77

Work with Us:
If you're a B2B SaaS startup doing $500k-$5M ARR and want help building or scaling your GTM, we offer:
Full GTM engineering (we build and run it for you)
GTM strategy consulting (we design it, you execute)

Book a call: https://meetings-eu1.hubspot.com/harr...

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ABOUT STRONGEST GROUP:

We're a Nordics-based sales partener that helps B2B SaaS startups and promising companies scale in Europe and North America. We handle everything from ICP definition to tech stack setup to campaign execution.

Our clients include Focal, Framme, Zenniz.

We specialize in:
Clay workflow automation
Cold email strategy & execution
LinkedIn outreach systems
AI-powered personalization
Outbound that actually converts

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WHY THIS PODCAST MATTERS:

Most GTM content is either too theoretical (strategy consultants who don't execute) or too tactical (SDRs sharing tips without systems thinking).

This podcast bridges that gap. We talk strategy AND execution. We show you the frameworks AND the tools. We explain the "why" AND the "how."

If you're building or scaling GTM for a B2B company, this is the most valuable 45 minutes you'll spend this week.

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