3 Mistakes European Businesses Need to Avoid When Entering the U.S. Market

Originally from France, Storm Ventures Partner @PascaleDiaine lays out the 3 mistakes European businesses need to avoid to ensure a successful entry into the U.S. market. #B2BSaaS #venturecapital #AskaVC

The 3 Mistakes Covered:

0:55 Only having European customer references

1:51 Underestimating the work around adapting the sales playbook

2:39 Waiting too long before expanding

Make sure to also:

Follow Pascale on Twitter @Pascale for more content on building SaaS B2B startups, venture capital, and entrepreneurship in general -   / pascale  
Read along at the Storm Ventures blog - https://blog.stormventures.com/
Check out the #AskAVC​​​ podcast based on this channel - https://anchor.fm/ask-a-vc

About Pascale Diaine:

Pascale Diaine is a Partner at Storm Ventures. She focuses on sales & marketing automation, AI/ML, IIoT, retail tech, AR, computer vision, and robotics applied to the enterprise space. Before joining Storm Ventures, Pascale founded Orange Fab, the corporate accelerator of the European Telco Orange and managed cohorts including Talkdesk (today worth $10B), Wonolo, Rallyteam (acq by Workday), Verdigris, Pixlee, and many more. She also started an alliance of corporations piggybacking on Orange Fab’s deal-flow and helping cohorts land their first Fortune 500 customers.