How to Turn Beer Awards into Branding Gold | Josh Lindsay on Judging, Mistakes & Marketing

Josh Lindsay is an Advanced Cicerone, Certified Cider Guide, and award-winning beer judge—and in this episode, he takes us behind the curtain of beer competitions.

We cover:
🍺 What really makes a beer award-worthy
🚫 The biggest mistakes brewers make when entering comps
🏅 How to turn that shiny medal into serious brand power
📣 Why promote, educate, celebrate should be your new mantra
🤫 And why winning isn’t the end goal

Whether you’re a first-time entrant or a seasoned medal chaser, this chat is packed with practical advice, judging insights, and marketing tips to help your brewery stand out.

📍 Don’t forget to like, subscribe, and drop your thoughts in the comments!

How to Turn Beer Awards into Branding Gold | Josh Lindsay on Judging, Mistakes & Marketing

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