Inside Chai Sutta Bar: Building a Global Chai Brand | Anubhav Dubey | Founder Podcast | TFD

Inside Chai Sutta Bar: Building a Global Chai Brand | Anubhav Dubey | Founder Podcast | TFD

In this powerful episode of The Founder’s Dream Podcast, host Abhishek Vyas sits down with Anubhav Dubey, the legendary co-founder of Chai Sutta Bar — one of India’s fastest-growing tea franchise chains, now present in cities like Kanpur, Trichy, Kochi, Aligarh, Dhanbad, Bhopal, Agra, Gaya, Haldwani, Patna, Chennai, and even Dubai.

This business podcast dives deep into Anubhav’s startup story — from selling tea in kulhads to building a ₹100 crore+ brand that's become a household name across India’s chai lovers. If you’ve ever searched “how to open a Chai Sutta Bar,” “chai sutta bar franchise fees,” or “chai sutta bar business model” — this episode answers everything.

🔥 Key Topics Covered:
What is Chai Sutta Bar and how did Anubhav Dubey start it?
Why he doesn’t drink tea but runs a massive tea business startup
The bootstrapped journey with no external funding
How to get a Chai Sutta Bar franchise — requirements, investment, and returns
The difference between running a business in India vs Dubai
Can tea shops be profitable? Real talk on tea shop income, margin, and scaling
Why “Label Padega, Tabhi To Badega India” is more than a slogan
Tips for young founders looking to build restaurant franchises or food startups
The role of ethics, jugaad, and mindset in business
Lessons from competing with other chai brands like MBA Chaiwala
What it takes to run a franchise tea business in 2025
Franchise expansion across India: Saket Nagar, Lanka Varanasi, Bahraich, Raipur, Ranchi, Jaipur, Kolhapur, Rishikesh, and more
The story behind cold coffee, chocolate tea, rose tea, sandwiches, and pasta at CSB outlets
Why Chai Sutta Bar Gopalapuram, Hapur, Gonda, Khalilabad, Bathinda, and Coimbatore are buzzing

🎙️ Whether you're an aspiring franchise owner, a tea lover, or a startup enthusiast, this episode is your masterclass in turning a small idea into a nationwide revolution. Learn from the best, hustle smart, and sip success.

🔔 Don’t forget to subscribe to The Founder’s Dream for more epic stories from India’s rising founders.
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Follow Anubhav Dubey:
LinkedIn:   / anubhavdubey  
Instagram:   / anubhavdubey1  
Chai Sutta Bar: https://www.chaisuttabarindia.com/blo...
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Follow Abhishek Vyas :

LinkedIn:   / abhishek-vyas-myhaulstore  
Instagram:   / abhishekvyas2020  
Website: https://thefoundersdream.in/
https://abhishekvyas.org/
Check out my book: Aapki company ka ant hona tay hai
Link: https://amzn.to/4eo4Lxm
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📌Refer to These Chapters To Navigate The Video According To Your Interest:

00:00 - Introduction
06:30 - Life at Home After Success
09:35 - Business Mindset, Then vs Now
12:00 - Importance of Sales in India
13:45 - Legalities of Having a Co-Founder
16:30 - Top Business Learnings From a Founder
21:00 - Having One Business vs Multiple
22:00 - Must Have Business Skills
22:45 - Competing with Other Chai Places
25:00 - Why Chai?
28:00 - Bootstrapped Since 10 Years
29:00 - Retiring Young - A Business Man Never Retires
31:15 - Having a 'Dabangg' Entrepreneur Mindset
32:35 - Starting a Business Self vs with Co-founders
33:25 - He Does Not Drink Chai!
35:00 - Indian Brands and their Visibility Outside
37:00 - Government Support For Indian Brands
39:00 - Business & Quality in Dubai vs India
41:35 - Products Taste Different in Different Countries - Why?
43:00 - Label Padega Tabhi To Badega India
44:00 - Easier To Run a Business in Dubai?
46:30 - Entry Barrier In International Markets
48:00 - How Does a Franchise Model Work?
49:20 - Magic Formula to Run a Business?
51:15 - Ethics in Business
53:30 - Jugaad in Business - Never Stop!
54:30 - Chai Sutta Bar Review & Feedback

Music from #InAudio: https://inaudio.org/
inaudio - Infraction - Planet Earth

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