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The Inspirational Power of Purpose
Автор: ProcterGamble1837
Загружено: 2011-02-23
Просмотров: 14658
Описание:
P&G Global Marketing & Brand-Building Officer Marc Pritchard explains how the Company is using purpose-driven brand building and creative innovation to thrive even in uncertain economic conditions. Pritchard introduces and discusses several commercials for P&G brands, illustrating the Company's core marketing strategy: that by improving people's lives, P&G can do well by doing good.
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