Google Ads Conversion Tracking Step by Step (with Values and Variables)

Learn how to set up Google Ads conversion tracking with values, including the essential step of configuring variables in Google Tag Manager (GTM). In this tutorial, you’ll discover how to track conversion values to accurately report on your campaign performance, optimize for Google Ads automated bidding, and improve Performance Max campaigns. Whether you’re new to conversion tracking or looking to refine your setup with GTM, this step-by-step guide has you covered. Let’s get started!

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○ Google Ads Course (paid) – https://www.lovesdata.com/courses/goo...
○ Conversion tracking –    • How To Track Conversions In Google Ads  
○ Enhanced conversions –    • Google Ads Enhanced Conversions | Step by ...  
○ Ecommerce tracking –    • How To Setup Ecommerce Tracking For GA4 (G...  
○ Ecommerce on Shopify –    • Setting Up GA4 On Shopify Using Shopify's ...  
○ Ecommerce on Shopify with a Custom Pixel –    • Install Google Analytics on Shopify (using...  
○ GTM on Squarespace –    • How To Add Google Tag Manager To Squarespace  

JUMP TO A TOPIC:
00:00 Introduction to Google Ads conversion tracking
00:40 Creating a conversion goal in Google Ads
02:47 Implementing Google Ads conversion tracking with GTM
08:19 Configuring variables in GTM
13:04 Preview and testing conversions
14:52 Next steps

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