GA4 Tutorial (Part 5) – How to Set Up Key Events and Audiences

In this video, you’ll learn how to configure key events (conversions) and audiences in Google Analytics 4 (GA4). We’ll explore how to create new events, mark them as key events to track conversions, assign values, and understand how these metrics help you measure performance. You’ll also learn how to create audiences which you can use to report on specific user groups and target ads in your linked Google Ads account.

GOOGLE ANALYTICS TUTORIAL SERIES:
Lesson 1: Getting Started –    • Google Analytics 4 (GA4) Tutorial – Comple...  
Lesson 2: Check Data, Link Ads & Search Console –    • Google Analytics Tutorial (Part 2) Realtim...  
Lesson 3: Standard Reports –    • Explore Standard Reports in Google Analyti...  
Lesson 4: Exploration & Advertising Reports –    • Google Analytics 4 Tutorial – Exploration ...  
Lesson 5: (That’s this video!)
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YOUR EXTRA RESOURCES:
○ Setup conversions with Google Tag Manager –    • Tracking Conversions with Google Tag Manag...  
○ GA4 comparisons –    • Segment Google Analytics 4 (GA4) Reports U...  
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google...
○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/goo...
○ Comparisons in GA4 Tutorial –    • Видео  

JUMP TO A TOPIC:
00:00 Introduction
00:40 Configure key events (conversions)
04:27 Create a new event for a thank you page
07:53 Create audiences for reporting and remarketing
11:16 More GA4 configuration options
14:50 Next steps

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