Google Analytics 4 Tutorial (Part 6) – Tips, Campaign Tracking & Next Steps

In this video, you’ll learn practical tips to get the most out of Google Analytics 4 (GA4). We’ll cover how to correctly tag your marketing campaigns using the Campaign URL Builder, import key events as conversions into your linked Google Ads account, and use my free Google Analytics checklist to make sure everything is configured correctly. I’ll also share extra resources you can use to continue learning and take your analytics skills even further.

This is the sixth lesson in our Google Analytics training series. If you missed the previous lessons, you can find them here:

GOOGLE ANALYTICS TUTORIAL SERIES:
Lesson 1: Getting Started –    • Google Analytics 4 (GA4) Tutorial – Comple...  
Lesson 2: Check Data, Link Ads & Search Console –    • Google Analytics Tutorial (Part 2) Realtim...  
Lesson 3: Standard Reports –    • Explore Standard Reports in Google Analyti...  
Lesson 4: Exploration & Advertising Reports –    • Google Analytics 4 Tutorial – Exploration ...  
Lesson 5: Configure Conversions & Audiences –    • GA4 Tutorial (Part 5) – How to Set Up Key ...  
Lesson 6: (That’s this video!)
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YOUR EXTRA RESOURCES:
○ Campaign URL Builder – https://ga-dev-tools.google/campaign-...
○ Google Analytics Checklist – https://secure.lovesdata.com/flodesk/...
○ Google Analytics Help – https://support.google.com/analytics/
○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Tag Manager tutorial series –    • Google Tag Manager Tutorial - Getting Star...  
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/goo...
○ More resources – https://www.lovesdata.com/resources/

JUMP TO A TOPIC:
00:00 Introduction
00:43 Track your marketing with campaign tagging
03:38 Import conversions from GA4 to Google Ads
07:15 Use the Google Analytics checklist
08:20 Learn with the Google Analytics Help Center
09:25 Keep learning with my courses and resources
10:04 Next steps

Join our courses: https://www.lovesdata.com/courses/
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TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

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