The most _____ offer wins. (ft. Pedro Martins)

➡️ Learn to grow faster: https://tgq.tools/signup

Why do some entrepreneurs with world-class offers still struggle to sell, while others with simpler ideas scale into the millions?

According to Pedro Martins, the sales and positioning strategist behind names like Robin Sharma, Jay Shetty, Chris Voss, and Cody Sanchez, the answer isn’t the value of the offer.

In this episode of The Growth Question, Pedro breaks down the real reason positioning is hard and the two questions every high-ticket buyer is silently asking before they say yes.

This conversation will fundamentally shift how you think about marketing, messaging, and the psychology of premium sales.

Pedro has generated over nine figures in sales working behind the scenes with beloved brands and global companies including Coca-Cola and Microsoft, helping them turn attention into revenue by solving one of the most expensive problems in business: being misunderstood.

In this episode, you’ll learn:

🔹 Why positioning fails when it becomes about you instead of the problem you solve

🔹Why understanding your buyer’s internal narrative matters more than demographics

🔹The difference between a niche and a symptom (and why most creators pick the wrong one)

🔹 The two questions every high-ticket buyer needs answered:

🔹 How to conduct sales conversations that create inbound demand (not pressure)

🔹The real meaning of tension in messaging (and why releasing it too soon kills conversions)

About Pedro

🔹Stand Out or Fade Away book
https://www.amazon.com/Stand-Out-Fade...

🔹Website
http://ppmartins.com/positioning

🔹Instagram/X:
@pedroswindfalls