Turning Passion into Profit: Finding Your Niche Community (With Special Guest Southern Curiosities)

Thinking about turning your passion into a business? This episode is for you! ✨



 



In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.



 



Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she: 



 



🎨 Turned her passion into a thriving business 



 



🌟 Found her community and built strong relationships 



 



📈 Leveraged markets to achieve success 



 



📢 Promotes herself through meaningful customer communication



 



Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!



 



Make sure you read the Related Content section for more information on Southern Curiosities!



 



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Chapters:



00:00 Introduction



01:59 Southern Curiosities: Ethical Taxidermy and Art



10:15 Finding Your Audience and Building a Community



19:00 Finding Markets and Success



30:00 Success Metrics and Building Relationships



34:43 Post Communication to Build a Community



38:43 Navigating Pricing and Competition in the Market Industry



42:37 Support and Camaraderie in the Small Business Community



51:54 Taking the Leap: Pursuing Your Passion as a Business



 



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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:



 



Southern Curiosities: 



 



Website: https://www.southerncuriosities.com



 



**Instagram:   / southerncuriosities  



 



**Facebook:   / southerncuriosities  



 



**Tiktok:   / southerncuriosities  



 



Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/p...



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