Profound Insights, Future of AEO and Product Demo

In this conversation, Mason Poe (Founder, Edgar Allan) and Josh Blyskal (AEO Strategy & Research Lead at Profound) discuss how discovery is moving beyond rankings, from SEO toward answer engines. They unpack what this shift means in practice, from zero-click experiences and agent-driven browsing to measuring AI visibility, citations, and bot attention.

Josh also shares context from his work in marketing AI and walks through how Profound approaches AEO as a data and orchestration layer. The conversation reflects Edgar Allan’s new platform partnership with Profound and how both teams are thinking about the future of web visibility in an AI-driven search landscape.

Profound Website: https://www.tryprofound.com/

Chapters

00:00 Introduction to AEO and Profound
01:27 The Evolution of Search and User Experience
04:27 The Future of the Web: Multi-Tiered Experiences
07:29 The Human Element in AI and Search
10:26 Recognizing the Seismic Shift in Technology
12:51 Navigating the Hype of AI and Technology
15:33 Understanding the Day-to-Day in AI Search
22:04 Explaining Profound: The Elevator Pitch
25:10 Deep Dive into Content Creation and Analytics
32:30 Orchestrating Marketing Automation
39:02 Understanding Bot Activity and Insights
45:59 AEO Readiness and Strategies
51:55 Building Context for Machines
58:09 The Future of Design and User Experience


👋 Learn more about Edgar Allan:
https://ask.edgarallan.com