From WordPress to Webflow in 101 Days

In this conversation, Mason Poe (Founder, Edgar Allan) and Jody Glaser, Senior Director of Brand Marketing at FloQast, discuss the company's transition from WordPress to Webflow, the challenges and successes of launching a new website alongside AI agents, and the confidence to launch on a Friday. They dive into the importance of internal collaboration and customer understanding, the rebranding process, SEO strategies, and the lessons learned throughout the project, emphasizing flexibility and continuous improvement in modern digital marketing efforts.

FloQast Website: https://www.floqast.com/

00:00 Introduction to FloQast and the Journey Ahead
03:08 Transitioning from WordPress to Webflow
10:34 The Rebranding Process and Its Challenges
14:28 Internal Reception and Feedback on the New Website
16:21 Understanding the Customer Journey
20:22 SEO and Search Trends Post-Launch
23:15 Building Internal Knowledge and Ownership of Webflow
26:33 Building with Creativity and Flexibility
32:04 Approval Processes and Team Collaboration
34:50 Lessons Learned from Launching a New Site
39:16 Optimizing for Conversion and Engagement
43:10 The Importance of Teamwork and Continuous Improvement


👋 Learn more about Edgar Allan:
https://ask.edgarallan.com