How LastPass is Modernizing Customer Engagement With a Composable, AI-Ready Stack

Today’s marketing teams need fast, flexible data infrastructure to keep pace with shifting customer behavior and rising performance expectations. As legacy martech systems hit their limits, more enterprises are turning to composable, real-time architectures that enable sharper targeting, smarter personalization, and greater efficiency across the funnel.

In this webinar, you’ll hear how LastPass, the world’s leading password manager, is modernizing its marketing engine—connecting web, CRM, and behavioral data to deliver more relevant engagement while reducing acquisition costs. The session also explores how tight integration between Databricks and Uniphore helps teams accelerate activation, streamline workflows, and unlock value faster.

What you’ll learn:
• How LastPass is unifying its data foundation to optimize ad spend
• The advantages of composable architecture for marketing agility
• How Databricks + Uniphore integration accelerates time-to-value for marketing teams
• Key lessons from a collaborative POC that evolved into long-term success

A practical session for marketers, data teams, and leaders building the next generation of AI-ready customer engagement.

Learn more:

[Guide] 13 leading CDPs compared — across AI readiness, activation, and architecture: https://www.uniphore.com/resources/gu...
[Guide] How to Design a Composable CDP with Snowflake: https://www.uniphore.com/resources/gu...
[Blog] The AI-Ready Data Gap: Why Marketing Can’t Keep Up With AI https://www.uniphore.com/blog/the-ai-...
[Blog] ChatGPT Isn’t an AI Strategy — Here’s What Marketing Leaders Are Missing: https://www.uniphore.com/blog/chatgpt...
[Blog] Achieving AI ROI in 2026: How to Close the AI Hype Gap and Achieve Real Business Outcomes https://www.uniphore.com/blog/ai-roi/
[Blog] How Agentic AI is Transforming the Workplace: https://www.uniphore.com/blog/how-age...
[Glossary] What is a martech stack? https://www.uniphore.com/glossary/mar...
[Glossary] What is composable architecture? https://www.uniphore.com/glossary/com...
[Glossary] What is a Composable CDP? https://www.uniphore.com/glossary/com...
[Glossary] What is a CDP? https://www.uniphore.com/glossary/cus...
Explore Uniphore's Marketing AI CDP Agent: https://www.uniphore.com/products/mar...

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