Event Tech Take: Ryan Hammill from CrowdComms shares event tech tips w/ marketing & event profs

Summary

In this episode of Event Tech Takes, host Vanessa Lovatt engages with Ryan Hammill from CrowdComms to explore the often underestimated aspects of event technology. They discuss the importance of capturing event intelligence, emphasizing how event leaders can leverage data gathered during events to enhance customer relationships and improve marketing strategies. Ryan highlights the need for event technology to connect seamlessly with CRM systems, allowing for a more personalized approach to attendee engagement. He also makes a bold prediction about the future of event technology, suggesting that major CRM platforms will soon acquire event tech companies to enhance their data capabilities.

The conversation shifts to practical advice for event leaders, particularly in preparing for live events. Ryan shares insights on the common challenges faced during live events, stressing the importance of having reliable technology partners and operational dashboards to monitor key metrics in real-time. He emphasizes the need for thorough rehearsals and the value of treating technology suppliers as partners to ensure a smooth event experience. The episode concludes with Ryan's advice for event leaders in 2026, urging them to build strong relationships with their tech partners and remain agile in the face of potential industry changes.


Keywords

event technology, event intelligence, CRM integration, live events, event planning, event management, data-driven events, event tech trends, event partnerships


Takeaways

Event technology captures valuable attendee data.
Leverage event intelligence for personalized marketing.
Strong partnerships with tech providers are crucial.
Operational dashboards enhance event management.
Rehearsals are key to successful live events.


Titles

Unlocking Event Intelligence: Insights from Ryan Hammill
The Future of Event Tech: Predictions for 2026


Sound bites

"Gather, gather, gather."
"You need to focus on delivering the event."
"2026 is the year to be agile."


Chapters

00:00 Introduction to Event Tech Takes
01:02 Who is Ryan Hammill?
02:59 Underestimating Event Intelligence
07:00 Improving Event Technology Integration
08:09 Challenges of Live Events
12:10 Creating Operational Dashboards
15:36 Rehearsing for Success
16:19 Underutilized Event Technology Features
19:18 Advice for 2026 and Beyond