Unstoppable Mindset: How Agoge Founder built his Powerhouse | Uncommon Edge Podcast

Unstoppable Mindset: How Agoge Founder built his Powerhouse | Uncommon Edge Podcast

Your Passion. Your Brand. 

I sat down with Justin Moore, the founder of Agoge Protein, to talk about what it really takes to build a brand with purpose, not hype. This dude started in his garage and turned his passion into one of Arizona’s most respected supplement companies — one that’s Veteran-Owned, USDA Certified Organic and Arizona local. 

We broke down everything — from mindset and marketing to leadership and legacy. If you’ve ever wondered how to turn your passion into your brand, this one’s a masterclass in building something that lasts.

👇 Watch the full episode on YouTube and subscribe for more real conversations about business, mindset, and brand growth.

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0:00 – Introduction & Welcome
1:20 – Initial Experiment with Protein & Personal Trial
4:15 – Testing with Family & Friends – Positive Feedback
6:30 – The “Goat of No Bloat” Concept & Tagline
8:50 – Realizing the Product Potential & MVP Insights
11:30 – Finding the Right Manufacturer & Team
14:20 – Raising Funds & USDA Grant Success
16:45 – Marketing & Sampling Strategy – Boots on the Ground
20:00 – Listening to Customer Feedback & Iteration
23:15 – Importance of Team Advice & Avoiding Bad Partnerships
26:00 – Leveraging Industry Experts & Scaling Smartly
28:45 – Distance from Non-Entrepreneurial Advice
31:00 – Sacrifices & Loneliness in the Entrepreneur Journey
34:00 – Choosing Passion Over Stability
36:20 – Daily Habits That Build Discipline & Success
38:50 – Hemp’s Sustainability Impact & Future Vision
41:15 – How to Get the Product & Visit the Hive
42:30 – Closing Remarks & Outro
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