5 Scammy Marketing Tricks Sketchy Brands Use

Companies and salesmen have been trying to convince people into buying more stuff for thousands of years. But modern technology — the internet, tracking cookies, robocalls, personalized ads — has poured jet fuel on the marketing fire.

I mean, we’re not even called customers anymore. We’re consumers. Users. Kinda makes you feel like livestock or a drug addict, doesn’t it? The worst part is, these days, many of the strategies brands use, especially digital first brands, like the ones you see all over Instagram, are invisible. Most people don’t even know that they’re being manipulated.

As someone who’s spent over a decade in digital content marketing, SEO and e-commerce, I’ve seen the dark underbelly of modern day marketing, and I know how to spot shady tactics when I see them. In this video, I want to reveal the worst of these schemes so you don’t fall for them.

00:00 Intro
01:08 Curating Reviews
03:38 SafeOpt
05:30 Always On Sale
07:00 False Urgency
08:10 Fake Social Proof
09:35 Wrapping Up
10:16 Feeling Squeezed
11:32 Outro

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Practical lifestyle tips to help you look good, feel great and become the best version of yourself. 💪

I’m Brock McGoff (previously The Modest Man), a former men’s style blogger and current Millennial dad who’s trying to age like top shelf bourbon.

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