How Fashion Brands Made You a Walking AD!

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How Fashion Brands Made You a Walking AD!

Fashion today isn’t just about what you wear — it’s about what you broadcast.

In this epsiode, we break down how licensing flipped the customer-brand relationship, turning everyday wearers into walking advertisements — and why brands love it.

We’ll dive deep into how emotional loyalty, aspirational identity, and strategic branding turned consumers into the ultimate marketing channel.

If you're trying to understand the real power behind fashion branding (and how to use it yourself), this is where you start.

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