151. Building Unbreakable Life and Business: Overcoming Adversity, Finding Success, Soribel Martinez

In this episode of The Private Practice Elevation Podcast, we delve into the inspiring story of Soribel Martinez, a licensed clinical social worker and CEO of SM Psychotherapy and Counseling Services.

Soribel shares her journey of overcoming adversity, including a life-threatening health condition, and how she used these experiences to build an unbreakable life and business.

Through her personal story and professional expertise, Soribel provides valuable insights and strategies for aligning purpose, mindset, marketing and hiring to create a resilient and successful business.

Soribel Martinez's story is one of resilience and determination. Born in the Dominican Republic, Soribel faced the challenges of immigration and the loss of her cultural identity at a young age. However, her journey took an unexpected turn when she was diagnosed with two brain aneurysms.

This life-altering event forced Soribel to confront her mortality and reevaluate her purpose in life.

Soribel's journey towards building an unbreakable life and business began with a shift in mindset. She realized that dwelling on negative thoughts and worst-case scenarios would only hinder her ability to live fully for her son. With the help of a psychologist, Soribel learned to shift her perception and embrace the opportunities that adversity presents.

And now, as a business coach, she helps others do the same. Listen to the episode as Soribel unpacks her framework for overcoming adversity and finding success, plus a ton of other marketing strategies and tips you can apply to your own private practice.
In This Episode, We Discuss:
Soribel’s incredible story of how she worked through a health diagnosis
Using self-analysis and understanding of how you got there to create a path forward
Keys to finding opportunities in adversity
How to grow outside of your comfort zone
Shifting mindset and perception after receiving bad news
Building a waitlist and growing the private practice
The importance of creating a business plan and marketing strategy
Staying focused on goals and avoiding distractions
Building a crisis-proof business with the right mindset
Importance of marketing and having a marketing budget
Hiring and onboarding process for growth and demand fulfillment
Importance of building a business mindset and hiring strategies
Key elements of the marketing plan: digital marketing, social media presence
Utilizing Google Ads, Facebook ads, SEO, and email marketing