Market entry consulting case: Barbie phones (w/ Bain and BCG Consultants)
Автор: rocketblocks
Загружено: 2024-10-30
Просмотров: 10285
🎥 Here's a consulting case interview featuring an ex-Bain Senior Associate Consultant & ex-EY Consultant focusing on a market entry case that asks you to advise HMD, a mobile phone maker, on the potential launch of a “Barbie phone” in the US. You’ll analyze market demand, sizing, and feasibility for this feature phone aimed at consumers looking to disconnect.
Watch Tessa Peerless (ex-Bain Senior Consultant) run Abby Doekson (ex-BCG Consultant, Yale MBA) through this market entry casecase.
🎬 Video Sections:
00:00 Start
00:28 Case question
01:15 Clarifying questions
03:51 Framework
05:53 Market sizing
13:06 Calculating payback period
15:41 Brainstorming
20:10 Recommendation
21:49 Conclusion
🚀 Prepping for case interviews? RocketBlocks has the best concepts, drills, and coaching to get you more consulting offers: https://www.rocketblocks.me/consultin...
📝 Try this case on your own and read through sample answers with the full PDF: https://www.rocketblocks.me/full-cons...
➡️ Book a 1-on-1 coaching session with Tessa here: https://www.rocketblocks.me/coaches/t...
➡️ Book a 1-on-1 coaching session with Abby here: https://www.rocketblocks.me/coaches/a...
#consultinginterviews #consulting #marketentry
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