Why Fitness Coaches Are Turning To Skool | Brad Williams

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Brad shares his 15-year journey from running gyms in Orange County, California to building an online fitness community specifically designed for people over 40. After COVID wiped out his brick-and-mortar business, Brad was forced to enter the online fitness world—a transition that revealed significant differences in client retention and community building between in-person and virtual training.

In our conversation, Brad explains why the over-40 demographic requires a completely different approach to fitness than what's typically promoted by younger influencers. Learn why slowing down movements, reducing weight, and focusing on stimulation rather than muscle tears leads to better results with fewer injuries for aging bodies. Brad also reveals how intermittent fasting transformed his own physique and health, returning him to his twenties-level fitness while doing "way less work."

Discover the challenges of building an online fitness community, why Brad chose the Skool platform over Facebook groups, and his surprising discovery that members value community connection through coffee chats more than his carefully crafted classroom content.

🚀 What You'll Learn:
Why fitness training for over-40 individuals needs a "work smarter, not harder" approach
The science behind time-under-tension training and why it's ideal for aging bodies
How to implement intermittent fasting for maximum fat-burning results
The crucial difference between muscle stimulation versus muscle tearing
Why online fitness retention averages only 3-6 months versus 2+ years for in-person training
The surprising community-building strategies that actually work online
How to transition from a brick-and-mortar fitness business to a digital platform
Why coffee chats and personal connection outperform structured content online

⏱️ TIMESTAMPS:
00:00 Introduction and Welcome
00:30 Brad's Journey: From Gyms to Online Fitness
02:01 Building an Online Fitness Community
03:23 Exploring the Skool Platform
05:35 Engaging with the Community
09:54 Fitness Hacks for People Over 40
11:46 Intermittent Fasting Insights
13:06 Conclusion and Farewell

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