Google Ads Bidding Strategies

Over the years there have been any number of available bidding strategies on the Google Ads platform. You could find a strategy that works for just about any metric that you want. Over the last couple of years, Google has narrowed its offerings in number, but not necessarily in function. In this video, we're going to walk you through all of the available bidding strategies in Google Ads as of the release of this video.

0:31 - How this Video is Organized
0:50 - Focusing on Clicks with Google Ads Bidding Strategies
1:07 - Maximize Clicks Bidding Strategy
3:03 - Manual CPC Bidding & How to Find it in a New Campaign Setup
5:48 - Focus on Conversions & Enhanced CPC
8:29 - Maximize Conversions
9:57 - Target CPA Bidding
11:11 - Maximize Conversion Value
14:12 - Focusing on Visibility
14:24 - Target Impression Share Bidding
16:28 - Viewable Impression Bidding
18:15 - Target CPM Bidding
19:37 - Views or Interaction Bidding with Maximum CPV (Cost Per View)

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