Can They Brand Fancy Feast? LIVE! (A Meow Year’s Eve Party, Cat Fights, and Glamourpuss Photoshoots)

The cat did not get our tongues on this very special episode of “Can They Brand That?,” where we live-streamed our improvised brainstorm for Fancy Feast. With 20 minutes on the clock, we let all of our ideas out of the bag in real time, with the help of viewer comments and add-ons.

From a Downton Tabby butler serving Fancy Feast in crystal goblets (in collaboration with Waterford, of course) to a stretch limo ‘feast truck’ to a flight of fancy tasting menu and cocktail pairing (Giblet Gimlet or Whiskers Neat, anyone?), we had the time of our 9 lives and can’t wait to do it all again next week.

Bonus, we stuck around for a Q&A and got to gab about the most common mistake we see brands making, the AI slopification of creativity, and our take on whether or not every brand should be funny.

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

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Timestamps:
00:00 Introduction to the Live Show
14:33 Brand Spotlight: Fancy Feast
21:24 Brainstorming Ideas for Fancy Feast
22:25 Creative Cat Activations
25:38 Meow-Year's Eve: A Cat Celebration
27:43 Catcation: Retreats for Cat Lovers
29:41 Fancy Feast: Elevating Cat Cuisine
32:33 The Westminster Cat Show: A Satirical Take
36:09 Holiday Campaign Ideas for Cats
40:57 Witty Cat Commercial Concepts
44:41 Creative Campaign Ideas for Fancy Feast
46:46 Faux Luxury Collaborations
47:53 Mascot Concepts and Branding
53:35 Hired or Fired
57:20 Q&A

Wisdom for the Road:
—The importance of improvisation in branding and marketing.
—Engaging the audience through humor and creativity.
—The concept of 'improvised branding' allows for spontaneous ideas.
—Fancy Feast serves as a nostalgic brand ripe for innovation.
—Creative brainstorming can lead to unexpected and fun ideas.
—Activations and IRL events can enhance brand engagement and customer loyalty.
—Humor is a powerful tool in marketing strategies.
—Audience participation can enrich the live experience.
—The significance of brand loyalty in marketing.
—Exploring new avenues for brand activation and engagement. Nostalgia can be a powerful marketing tool.
—Creative holiday campaigns can resonate with audiences.
—Anthropomorphizing animals can enhance brand storytelling.
—Humor is an effective way to engage consumers.
—Naming is crucial for brand identity and perception.
—Dream clients often allow for creative freedom.
—Mascots can add personality to a brand.
—Brands should strive to be entertaining and relatable.
—Engaging with audiences through humor can build loyalty.
—The preferred food in every life can be a fun campaign theme.

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As the world’s first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/