Ep. 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook

In this episode, we sit down with Jon Miller, the founder of a stealth AI startup and a seasoned marketing leader with a history at Marketo, Engagio, and Demandbase. Jon discusses the evolution of the B2B marketing playbook, highlighting its traditional flaws and why a new approach is essential today. Learn about the damaging consequences of outdated tactics, the role of AI in content creation and consumption, and the importance of brand over lead generation. Jon shares valuable insights on how to measure long-term marketing success and the need for a shift in mindset among leadership. If you're a SaaS marketer or leader looking to adapt to the changing landscape, this episode is packed with actionable advice and forward-thinking strategies.

00:00 Introduction and Guest Introduction
01:00 The Old B2B Marketing Playbook
04:05 Challenges with the Traditional Playbook
07:07 The Need for a New Marketing Approach
15:05 The Role of AI in Modern Marketing
20:51 New Metrics for Marketing Success
26:25 Resources and Thought Leaders
27:28 Conclusion and Contact Information

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