The SaaS Backwards Podcast
Join us as we interview Revenue Leaders of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Ep. 179 - The Smart SaaS Funding Path No One Talks About
Ep. 178 - Why SaaS Founders Give Up Too Much Too Soon
Ep. 177 - Why “Book a Demo” Is Killing SaaS Growth
Your $1M+ Media Budget Deserves Better
Ep. 176 - Your $1M+ Media Budget Deserves Better
Ep. 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth
Ep. 174 - How This AI SaaS Landed 70 Customers—Fast
Ep. 173 - AI, RFPs, and the Real Path to Sustainable SaaS Growth
Ep. 172 - Why “Founder-Market Fit” Should Guide Your AI Go-to-Market Strategy
Ep. 171 - Why the SaaS Journey Doesn’t End at Checkout
Ep. 170 - Why the Future of Work Belongs to Multi-Discipline Scalers + How AI Will Reshape Org Chart
Ep. 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot
Ep. 168 - How Gen AI Is Rewiring B2B SaaS Feedback
Ep. 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey
Ep. 166 - Rethinking SaaS Go-to-Market in the Age of AI
Ep. 165 - Why Most SaaS Ads Fail (and What to Do Instead)
Ep. 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk
Ep. 163 - Is Your SaaS Ready for the Agentic AI Era?
Ep. 162 - What Most SaaS Teams Get Wrong About Growth
Ep. 161 - Is User-Based Pricing Dead? How AI Is Reshaping SaaS Monetization
Ep. 160 - AI Is Rewriting the SaaS Playbook—Are You Ready?
Ep. 159 - Why Full-Cycle Reps Are Beating Your SDRs
Ep. 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is Key
Ep. 157 - AI is Reshaping B2B Marketing—Are You Ready?
Ep. 156 - Why Traditional Sales Prospecting is Broken (And What to Do Instead)
Ep. 155 - You’re Probably Doing Discovery Wrong—And It’s Costing You Deals
Ep. 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth
Ep. 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook
Ep. 152 - The Critical Shift: Adapting Your Marketing to Align with Modern Buyer Behavior
Ep. 151 - How Quiz Marketing Unlocks Revenue Opportunities