Ep. 173 - AI, RFPs, and the Real Path to Sustainable SaaS Growth

In this episode of SaaS Backwards, Ray Meiring—Co-Founder and CEO of QorusDocs—shares how his team scaled from a consulting business in South Africa to a global SaaS company serving enterprise clients.

Ray unpacks the hard lessons learned transitioning out of founder-led sales, the costly mistake of chasing SMBs after raising venture capital, and how one anchor customer helped them define their ideal customer profile (ICP) and carve out a winning niche in proposal automation.

We also explore:
Why founder-led sales doesn’t scale
The real role of marketing in demand generation
How RFP response teams are an untapped goldmine for SaaS GTM
Where AI is truly making an impact in enterprise workflows

If you're a B2B SaaS CMO or CRO scaling into enterprise, this conversation is full of actionable insights and honest reflection.

👉 Subscribe for more growth strategies from SaaS leaders.

–Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review: https://info.austinlawrence.com/conve...

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review:
https://info.austinlawrence.com/conve...