Ep. 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth

Ep. 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth

In this episode, Jason hosts Ty Tinker, Head of Analytics at AdQuick, an innovative out-of-home (OOH) advertising platform. Ty shares insights into the role of OOH in marketing, emphasizing its effectiveness for brand awareness and lead generation. Discover how top SaaS players like Dropbox, Salesforce, and Shopify utilize billboards and transit ads, the importance of setting measurable KPIs, and the integration of data science in tracking campaign performance. Ty also touches on the future of OOH advertising and the increasing focus on measurement and causal inference models. If you're in the SaaS industry and looking for new ways to enhance your marketing strategy, this episode is brimming with valuable insights.

00:00 Introduction to SaaS Backwards Podcast
00:17 Meet Ty Tinker from AdQuick
00:38 Understanding AdQuick and Out of Home Advertising
01:24 SaaS Companies Leveraging Out of Home Advertising
02:16 Setting Objectives and KPIs for Out of Home Campaigns
03:54 Challenges and Alternatives in Measuring Out of Home Advertising
07:22 Advantages of Out of Home Advertising for SaaS
09:45 Case Studies and Success Stories
18:55 Creative Approaches in Out of Home Advertising
22:11 Role of Data and Technology in Out of Home Advertising
24:37 Future Trends and Opportunities in Out of Home Advertising
26:31 Conclusion and Contact Information

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