Ep. 178 - Why SaaS Founders Give Up Too Much Too Soon

SaaS founders often think equity is the only path to growth—but giving up ownership isn’t the only option.

In this episode, Rob Belcher, Managing Director at SaaS Capital, joins host Ken Lempit to break down how growth debt works, what investors really look for in valuations, and how B2B SaaS leaders can finance smart without losing control.

Key insights from this episode:

Why growth debt can fund SaaS expansion without heavy dilution
The financing ladder every founder should understand—from angels to private equity
How valuation multiples are shifting and what drives them higher
The role of clean contracts, retention, and growth rate in exit outcomes
Why AI is creating a “priced for perfection” split in SaaS valuations

If you’re a B2B SaaS CMO or CRO navigating fundraising, growth efficiency, or exit strategy, this episode will help you sharpen your playbook.

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