Ep. 157 - AI is Reshaping B2B Marketing—Are You Ready?

In this episode, we explore B2B marketing, the impact of AI, and opportunities for growth with Christina Richards, a fractional CMO and author of 'Rise of the AI Powered CMO.'

Topics include:

• The role of AI in reshaping marketing strategies and driving revenue.
• How AI transforms top-of-funnel demand generation, sales cycles, and post-sales retention.
• The evolving role of CMOs as revenue architects in an AI-powered world.
• Practical applications of agentic AI in customer engagement and marketing automation.
• The importance of creativity and human oversight in an AI-driven marketing landscape.

Whether you’re a CMO, CRO, or marketing leader, don’t miss this deep dive into leveraging AI for your go-to-market strategy. Subscribe to SaaS Backwards for more insights!

00:00 Introduction to SaaS Backwards Podcast
01:09 Meet Christina Richards: AI Marketing Expert
02:06 The Evolution of AI in Marketing
06:18 Understanding Agentic AI
08:55 Building Business Cases for AI Tools
11:56 The Future of Marketing Teams
15:14 The Role of Creativity in AI Marketing
17:31 Effective AI Strategies for Demand Generation
22:14 Upcoming Trends in AI Marketing
26:21 Conclusion and Contact Information

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