Ep. 166 - Rethinking SaaS Go-to-Market in the Age of AI

In this episode of SaaS Backwards, we sit down with Jim Curry, co-founder of BuildGroup and former Rackspace executive, to explore how AI is transforming the B2B SaaS landscape—from product development to go-to-market execution.

Jim shares his unique perspective as a "recovering operator" turned investor, offering deep insights into:

✅ How AI is enhancing SaaS workflows and creating smarter products
✅ Why proprietary data is the key to winning with AI
✅ Real-world strategies for using AI to automate demos, SDR functions, and GTM motions
✅ What it means to operate with a permanent capital model and a long-term vision
✅ The evolving role of the CRO and CMO in an AI-first SaaS world

Whether you're a CRO, CMO, SaaS founder, or GTM leader, this conversation is packed with actionable takeaways to help you rethink your growth strategy in the age of AI.

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