Episode 182 - The Psychology of Writing Copy (1 of 2)

Most entrepreneurs write copy like mechanics—tinkering with words, selling features, and hoping logic will carry the sale. It never does. In this ruthless breakdown, Bill Glazer reveals the three psychological traps that quietly destroy conversions while most business owners remain blind to them.

This isn’t about sounding clever or listing benefits. That’s rookie thinking. Real persuasion is built on raw emotion, fear of loss, and engineered desire. You’re not writing copy. You’re weaponizing psychology.

If you’re still selling based on what your product does instead of how it makes your prospect feel, you’re not just losing sales—you’re forfeiting market dominance. Watch this. Then rewrite everything.

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