[2022] How To Set Up Facebook Conversion API w/ Google Tag Manager (Server-Side)

BEST & easiest way to send events to the Facebook conversion API using Google Tag Manager.

This set-up will enable server-side tracking. Meaning that rather than using a 3rd party tool to track data like the Facebook pixel (which can be blocked by iOS), the conversion API will receive information that you collected in the first-party context.

By properly setting up the Facebook conversion API with Google Tag Manager, you can send more events from your website to Facebook and it's a good alternative for when browser events can't be sent... Post iOS14.

🆘 Need our help to set this up? https://tracking.vertexmarketingagenc...

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▬ Content of this video ▬▬▬▬▬▬▬▬▬▬

00:00​ Intro
01:13 Browser vs server tracking
03:20 Import the JSON file
04:38 Set up your tags and triggers
19:08 Create your server container & connect your subdomain
25:12 Set up your server container
29:40 Preview & test your changes
22:10 Add the Facebook Conversion API Tag
31:44 How to load your web container inside your server
34:29 How to upgrade your server
36:58 Outro

🔗 Links & Resources:

CAPI Custom GTM Templates: https://content.vertexmarketingagency...

Create Facebook Custom Events and Custom Conversions (With GTM):    • Create Facebook Custom Events and Custom C...  

How To Setup Facebook Conversion API On Shopify (All Events):    • How To Setup Facebook Conversion API On Sh...  

How to Setup Facebook Pixel Standard Events (With GTM):    • How to Setup Facebook Pixel Standard Event...  

How To Recover Your Disabled Facebook Ad Account Program: https://courses.vertexmarketingagency...

Script to upgrade your server: bash -c "$(curl -fsSL https://googletagmanager.com/static/s...)"