Google Tag Manager Server-side Tagging Tutorial - what it is, setup, and more

In 2020, Google Tag Manager introduced a new level of possibilities – server-side tracking. Even though there were already other tag management solutions that offered this, GTM joined this server-side game just very recently.
When the public beta was launched on August 12, 2020, the audience split into several groups. Some people were cheering and shouting “THIS IS HUUUUGE” while others were a little more confused asking “Is it good for marketers?”. And this is totally understandable. The topic is not an easy one to grasp. Especially, if you are coming from a non-technical background.

👉 WATCH THE UPDATED VERSION HERE    • Google Tag Manager Server-side Tagging Tut...  

That’s why the goal of this video is not to give you the “ultimate definitive” tutorial into how to work with Google Tag Manager server-side tracking. Instead, I wanted to provide an introduction for beginners and those who have no idea why this might be useful at all.

Timestamps:
00:00 Introduction to server-side tagging in Google Tag Manager
03:40 Server-side tagging benefits
09:34 Drawbacks of GTM server-side tagging
10:36 How to configure server-side tagging in Google Tag Manager
27:58 How to connect a custom domain
35:40 Other things to know
41:03 Future of server-side tagging

=== LINKS ===

Subscribe to our Youtube channel    / @analyticsmania  

✭ My blog post about server-side tagging https://analyticsmania.com/post/intro...

✭ Simo Ahava's guide https://www.simoahava.com/analytics/s...

✭ Simo Ahava's video    • Server-side Tagging In Google Tag Manager  

✭ Google's documentation https://developers.google.com/tag-man...



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